Tony is the co-owner and CEO of SpinEffects. SpinEffects is a tactical response agency that takes the insights from Big Data and turns them in to traction building outcomes for its customers. Tony also owns and operates Podium Business Events. Podium is a leading event marketing firm that develops and stages strategic relationship building programmes for corporations, arts bodies and Not for Profit organisations. Amongst Podium and SpinEffects broad client base are organisations such as Virgin Australia, FIFA, The Asian Football Confederation, Cover-More, Scottish Pacific Benchmark and the Australian Rugby Union.